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Our Story

FLORENCE NACINO

The Founder
Earth Baby® was curated out of a grandmother’s love for her grandchild. Florence Nacino, founder of Earth Baby®, has over 40+ years of global experience in the health and beauty industry.

A chemist by trade, and a regulatory specialist, her passion for research and formulation for leading worldwide beauty brands was unrivaled. But, when she became a grandmother, Florence found herself with an entirely new purpose in life: to ensure that her grandchild, babies and children’s skin and hair health around the world were taken care of with only the safest natural and certified organic ingredients available on the market.

LIZA SIA - President

LIZA SIA - President

Liza Sia is the beauty, brains, & brawns and President of Earth Baby®, a baby skin and hair care line that is shaking up the industry by using certified organic ingredients and their patented Oleosphere® Technology. Liza spent 20 years in the US Air Force, deploying to Europe and various bases around Southeast Asia before retiring honorably.

Her childhood was focused on her reaching one of her dreams to be a successful competitive figure skater which she has reached the highest test a figure skater can achieve.

These days, she's more likely to be found in the gym, competing in bikini bodybuilding competitions, and growing Earth Baby®. This past May, she took first place in her class! Liza is the proud mother of one son, Gavin, who is currently a third-year student at Savannah College of Art and Design. Coconut Cali (her fur baby) is always by her side.