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Our Story


The Founder
Earth Baby® was curated out of a grandmother’s love for her grandchild. Florence Nacino, founder of Earth Baby®, has over 40+ years of global experience in the health and beauty industry.

A chemist by trade, and a regulatory specialist, her passion for research and formulation for leading worldwide beauty brands was unrivaled. But, when she became a grandmother, Florence found herself with an entirely new purpose in life: to ensure that her grandchild, babies and children’s skin and hair health around the world were taken care of with only the safest and most effective certified organic products available on the market.


President of Earth Baby
Liza Sia is the beauty, brains, & brawns and President of Earth Baby®, a baby skin and hair care line that is shaking up the industry by using certified organic ingredients and their patented Oleosphere® Technology. Liza spent 20 years in the US Air Force, deploying to Europe and various bases around Southeast Asia before retiring honorably.

Her childhood was focused on her reaching one of her dreams to be a successful competitive figure skater which she has reached the highest test a figure skater can achieve.
These days, she's more likely to be found in the gym, competing in bikini bodybuilding competitions, and growing Earth Baby®. This past May, she took first place in her class! Liza is the proud mother of one son, Gavin, who is currently a third-year student at Savannah College of Art and Design. Coconut Cali (her fur baby) is always by her side.


VP of Sales & Marketing
Bianca Murphy was born and raised in Ticao Island, Masbate, Philippines. She is the daughter of a Filipino father and a Chinese mother. At 5 years old, her day started at 5 am with an hour-outrigger boat ride to go to school on the mainland and go home at 4 pm to the island after school was done, rain or shine, calm ocean water or not – 5 days a week that was her routine. This instilled discipline, perseverance, good work ethics, and resiliency and fostered a resilient spirit.
Bianca has always been a natural leader with a heart for service. She is currently the Vice-President, Sales & Marketing of Earth Baby® Inc. a company that has redefined the baby skin care and hair category.


Creative Online Marketing Director
Jenn Barber has worn several hats successfully in the corporate world and has worked with famous authors, public speakers, business personalities, and moguls. Prior to joining Earth Baby® Inc. team, Jenn has worked for the largest business coaching firm in the world ActionCOACH that spans 75+ countries as a part of their digital marketing leadership team.